Three Approaches to Strategic Timing
Each service addresses different aspects of marketing timing. Explore them to find the approach that aligns with your current challenges and goals.
Back to HomeChoosing the Right Service for Your Needs
Organizations face different timing challenges depending on their market dynamics, business model, and current marketing maturity. We've developed three distinct services, each designed to address specific types of timing questions that marketers encounter.
Some organizations struggle with predictable fluctuations in performance across the year and need frameworks for planning around these patterns. Others find that their messaging reaches people at suboptimal moments in their decision journey. Still others are uncertain about when to refresh campaigns and when to maintain consistency.
You might find that one service addresses your primary concern, or you might see value in combining approaches. Many organizations start with one service and later add others as they develop more sophisticated timing capabilities. There's no prescribed sequence, the right starting point depends on your specific situation.
At a Glance
| Service | Primary Focus | Best For | Investment |
|---|---|---|---|
| Seasonal Planning Framework | Annual timing patterns and cyclical planning | Organizations with pronounced seasonal dynamics | $7,200 USD |
| Moment Mapping Analysis | Customer journey timing and trigger events | Brands seeking precision in message timing | $9,800 USD |
| Refresh Cycle Advisory | Campaign longevity and renewal timing | Teams uncertain about refresh intervals | $4,600 USD |
Detailed Service Information
Seasonal Planning Framework
Development of marketing calendars aligned with industry seasonality, audience behavior patterns, and organizational rhythms. This service creates planning structures that account for predictable fluctuations and opportunity windows.
What You Receive
- Multi-year planning templates customized to your market
- Resource allocation guides for different seasonal phases
- Flexibility protocols for unexpected market shifts
- Analysis of historical performance patterns
Appropriate For
Businesses experiencing significant performance variation across quarters or seasons, organizations with budget cycles tied to specific times of year, teams that struggle to coordinate multi-period campaigns.
Moment Mapping Analysis
Research initiative identifying key moments in customer journeys when messaging resonates most strongly or decisions are most likely to occur. This service creates temporal targeting strategies based on life stages, calendar events, and behavioral triggers.
What You Receive
- Comprehensive moment inventory for your audience
- Receptivity scoring for different trigger moments
- Activation recommendation frameworks
- Customer journey timing maps
Appropriate For
Organizations that want to move beyond calendar-based campaigns, brands seeking to improve message relevance through better timing, teams with access to behavioral or lifecycle data about their audience.
Refresh Cycle Advisory
Strategic guidance for determining appropriate intervals for brand refreshes, campaign rotations, and content updates based on audience fatigue patterns and competitive dynamics. This service helps establish sustainable renewal rhythms.
What You Receive
- Wear-out indicators customized to your campaigns
- Refresh trigger criteria and thresholds
- Resource planning for cyclical updates
- Performance monitoring frameworks
Appropriate For
Organizations uncertain about when to update campaigns, teams experiencing debate about refresh timing, brands that have historically refreshed too frequently or held campaigns too long.
Determining Which Service Fits Your Situation
Consider Your Primary Challenge
Start by identifying what aspect of timing causes you the most difficulty. Is it planning across time periods with different performance characteristics? Reaching people at the right point in their decision process? Knowing when campaigns need refreshing? Your primary pain point often indicates the most relevant service.
That said, these challenges often interconnect. Seasonal planning might reveal moment-based opportunities. Moment mapping might surface questions about refresh timing. We can discuss how different services relate to your specific situation.
Assess Your Data Availability
Different services benefit from different types of data. Seasonal planning works well when you have historical performance data across multiple time periods. Moment mapping becomes more powerful with customer journey or behavioral data. Refresh advisory can work with campaign performance tracking over time.
Limited data doesn't preclude any service, but it may influence the approach. We can adapt methodologies based on what information is available.
Think About Implementation Readiness
Consider which type of timing framework your organization is prepared to implement. Seasonal planning requires coordination across longer time horizons. Moment mapping often involves more tactical execution capabilities. Refresh advisory needs ongoing monitoring processes.
The right service is one where you can realistically apply the insights and frameworks that emerge from the work.
No Wrong Starting Point
Organizations often wonder whether they should address timing challenges in a particular sequence. In practice, there's no prescribed order. Some start with seasonal planning to establish broader frameworks, then add moment mapping for more precision. Others begin with refresh advisory to address immediate campaign decisions, then expand to seasonal thinking.
The best starting point is the service that addresses your most pressing current need and where you're most likely to apply the results.
Understanding the Investment
The pricing for each service reflects the scope of analysis, depth of research required, and complexity of framework development. Seasonal Planning and Moment Mapping involve more extensive data analysis and research, while Refresh Cycle Advisory focuses on specific decision frameworks and monitoring systems.
These are professional service investments rather than software licenses or templates. The pricing includes customized analysis of your specific situation, development of frameworks tailored to your market context, and support during implementation. You're investing in expertise and customization rather than generic solutions.
Many organizations find that the value emerges not just from immediate improvements but from the lasting capability these frameworks create. The planning structures, analytical approaches, and timing insights often continue benefiting organizations for years after initial engagement.
We're transparent about pricing because we believe you should be able to evaluate whether the investment makes sense for your situation before entering into detailed discussions. If the pricing seems misaligned with your current resources or expected value, we'd rather you know that upfront.
Combining Services
Some organizations engage multiple services either simultaneously or sequentially. When combining services, we can often identify efficiencies in data collection and analysis that benefit the overall engagement. If you're considering multiple services, we can discuss how they might work together and whether phasing makes sense for your situation.
Moving Forward
If you're interested in exploring one of these services further, the next step is simply a conversation. We'll discuss your specific timing challenges, what you're hoping to achieve, and whether the service you're considering would be appropriate for your situation.
These initial discussions help both of us determine fit. You gain clarity about how the service would work in your context. We learn enough about your situation to provide informed perspective on whether our approach would likely be helpful.
There's no obligation to proceed beyond this exploratory conversation. Sometimes we discover our services align well with your needs. Other times we might suggest starting with a different service than you initially considered, or we might determine that timing isn't your primary challenge right now.
Whatever the outcome, you'll have better understanding of your timing challenges and potential approaches to address them.
Common Questions
How long does each service typically take?
Timelines vary based on data availability and organizational complexity. Seasonal Planning typically spans 6-8 weeks from initiation to framework delivery. Moment Mapping usually requires 8-10 weeks due to research depth. Refresh Cycle Advisory often completes in 4-6 weeks. These are general ranges that we can discuss more precisely once we understand your specific situation.
What data do we need to provide?
Requirements differ by service but generally include historical campaign performance data, audience information if available, and context about your market and business model. We work with whatever data you have rather than requiring specific systems or formats. During initial discussions we can identify what information would be most valuable for the analysis.
Do you provide ongoing support after service delivery?
Each service includes an implementation support period to help you begin applying the frameworks. Beyond that, some organizations engage us for periodic reviews and updates as they accumulate experience or as market conditions change. This ongoing relationship is available but not required, many organizations successfully continue using and evolving frameworks independently.
Can these services work for our industry?
We've worked across diverse industries including technology, professional services, consumer products, healthcare, financial services, and others. The timing principles apply broadly, though the specific patterns differ significantly by market. The customization approach means we adapt the methodology to your industry context rather than applying generic frameworks.
What if we're not sure which service we need?
This is common and completely reasonable. The exploratory conversation we mentioned helps clarify which service would be most appropriate for your situation. We'll discuss your timing challenges and recommend an approach based on what we learn. Sometimes the best service isn't the one you initially considered.
Ready to Explore Your Options?
Whether you know which service interests you or you'd like help determining the best fit, we're here to discuss your timing challenges and potential solutions.
Get in Touch